We know operating hospitality-establishments is difficult, so we made it easy by streamlining the guest experience using the latest technologies and best practices. Our executive team are experts in operational training and we’ve built the tools, standard operating procedures and training to help a franchisee open and operate our concept. Joseph Tota designed the concept of Red Arrow Tap Room during one of his frequent visits to Union Pier, Michigan along the Red Arrow Highway. Southwest Michigan is awash in fantastic breweries, and his simple yet revolutionary idea was to share a taste of these independent breweries and others like them by using the latest self-pour technology. He imagined a place filled with friendly people enjoying great beer and delicious food in a fun, modern environment, free of the hassles and headaches that so often accompany the contemporary restaurant experience.