My Elder Advocate is the only overarching elder advocacy company in the franchise space. We are advisory providers and do not change bedpans. MEA provides peace of mind to our clients and their families. While many successful franchises address the senior market with single vertical solutions, for example home health care provider franchises and senior moving franchises, My Elder Advocate encompasses the oncoming demographic tsunami and the looming health care crisis by advocating for elders while charging reasonable fees to our customers. My Elder Advocate flat rates most of our pricing to our clients. This gives our customers a clear, close-ended expectation of their costs. Most elder issues are solved by translating the problem into a product set that MEA has established. The MEA product sets are an amalgamation of most of the issues that we have encountered. This pricing model also allows for potential large profitability to our franchisees for routine tasks. For example, very often a Nursing Home eviction problem can be solved with a single 15 minute phone call from My Elder Advocate to the offending facility, increasing the potential profitability to the franchise owner.