The CITYROW concept was tested and perfected in New York’s fiercely competitive market. Every aspect, from studio design to instructor training to member retention, has been refined so that you can hit the ground running. Joining an $80 billion industry is smart — but you have to be strategic. Today’s consumer is seeking tailored services that cater to their individual needs, not to the masses. That’s why boutique fitness is replacing crowded, intimidating gyms. It’s changing the way people get fit with effective, hard-hitting workouts that are also a whole lot of fun.